London Real with Seth Godin

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 Seth Godin's definition of marketing differs from the conventional view of marketing - like sales, hype, and advertising.  Marketing, to Seth, is anything that brings to the table that changes culture.  

The modern age has indeed provided us with the privilege to communicate.  The internet has empowered us to contribute our visions, thoughts, and aspirations to the world by democratizing communication channels.  The expectation on our end is to be marketers in this broad sense of the word and have the courage and work ethic to express ourselves responsibly.

It is all up to us.  This is not the age of the muse. This is the age of responsible industry.  We can no longer hide behind writer's block the way Percy Shelley did in his era. We owe it to ourselves to formulate our thoughts and share it with the world consistently.  

Not all of our works will hit the mark.  May be none of them will.  Still, we must produce.  More importantly, we must ship.



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